The CORPORATE Method
The LIVE 9-week course teaches entrepreneurs how to build a consistent pipeline of corporate work, step-by-step.
Ready to add a corporate revenue stream to your business?
As an established, ambitious entrepreneur, you know what you offer is worthwhile, but you’d definitely like to be selling more.
You’re working much harder than you anticipated when you started your own business, spending too much time bringing in new clients, and it’s frustrating to see other small business owners succeeding at an accelerated pace, somehow securing HUGE corporate clients.
What’s their secret?!
Wouldn’t it be great to add a corporate revenue stream to your business? After all, you know what you offer would command a much higher price tag when sold to corporate clients.
It would be nice to feel your small business is having a bigger impact, and corporate and government clients tend to come hand in hand with wider reach and recognition.
And you’re pretty sure it would be a serious credibility boost to be able to share the BBC, Google or National Rail logo on your website.
Then, of course, there’s the obvious appeal of bigger budgets and bulk buying!
Maybe you used to work in the corporate world and you’d like an opportunity to fix some of the problems and challenges you witnessed yourself?
Or perhaps you simply like the idea of belonging in the world of Canary Wharf, private cars and business class travel… and who could blame you?!
But if you’re anything like most of our clients, you find yourself worrying that the big companies you dream of working with wouldn’t even give you the time of day?
DID YOU KNOW?
The UK Government has a target of spending 1 in every £3 with a small business.
AND THEY HAVE NEVER HIT THAT TARGET!
And that means there’s more than £50 billion waiting to be claimed by entrepreneurs just like you…
…and where government leads, private corporates tend to follow, meaning that pot is only getting bigger.
What’s more, private corporate and government organisations WANT to work with entrepreneurs, to outsource a level of creativity and fresh ideas that simply aren’t able to flourish in a less agile, corporate environment.
They NEED what you can offer, and they’ve got the budget to pay for it…
Are you ready to claim your share?
PS. This also applies to those in USA, Australia, New Zealand, Canada and Dubai.
Imagine if you could…
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…Master the process of proposal writing and learn how to match what you offer to the existing objectives and challenges corporate clients have?
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…Easily understand the different routes into working with corporate clients and how to navigate those potentially daunting processes?
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…Overcome your doubts and learn to pitch confidently to both private and public sector clients?
Well, then, you’re in luck!
We’ve created a bespoke method that takes small business owners step-by-step through the NINE essential components of establishing a reliable, consistent corporate revenue stream.
And we're ready to share the exact steps used to secure long-term corporate projects for us and our clients!
... and it's not just for a coaches!
This method has worked for all sorts of businesses including (but not limited to):
Nutritionists & Wellbeing businesses
HR, leadership, coaching & training consultants
African Healers
Beauty Brands
DEI specialists
Upholsterers, Leather Makers & Sewing businesses
Bread Makers
Virtual Assistants
Marketers
Construction
Hello, we’re Carol Deveney and Lisa Johnson.
Carol Deveney has worked with corporates for over 20 years, providing professional services in transport consultancy, project sponsorship, sponsor coaching and training.
Now, she helps small businesses learn how to work with corporate or government organisations, determined to demolish the imaginary barriers to entry that so many entrepreneurs seem to think are blocking their path to this lucrative revenue stream!
Lisa Johnson is a globally recognised Brand Strategist, keynote speaker and Sunday Times Bestselling author who has built one of the UK’s most impactful personal brands in the online education space.
Known for her bold honesty and no nonsense approach, Lisa has leveraged the power of brand led strategy to generate over $30 million in revenue in just seven years.
The fact is, we see so many fantastic entrepreneurs shy away from bidding for corporate and government work because they don’t know where to start, don’t know how to price their services, get put off by the paperwork, or perceive the costs and risks to be significantly higher.
Or at least, that’s what they say puts them off.
But the truth is, many entrepreneurs simply don’t believe they fit in a corporate environment…
Despite what you might think: The people who work in Canary Wharf weren’t born wearing Armani suits! They’re normal people, just like you and me, doing their jobs as best they can, and putting their trousers on one leg at a time.
Neither of us come from a wealthy or privileged background, but by building a consistent pipeline of corporate projects and clients, we’ve been able to build those things for ourselves.
And if we can do it - anyone can!
That’s exactly why we created The CORPORATE Method.
We want entrepreneurs like you to understand that the benefits of working with high-paying corporate clients are available to you.
We’ve put together a methodology which brings together Carol’s 20 years of corporate experience and Lisa’s unrivalled business acumen, with the practical tools and behind the scenes knowledge you need to bring your brilliance to the corporate market.
Over the last 20 years, Carol has worked with corporate and government clients all over the world, written and read hundreds of proposals, and sat on the procurement panels for dozens of projects and tenders.
And now, inside The CORPORATE Method, she's giving you access to all of that insider knowledge in order to demonstrate that not only CAN you have the freedom, money and lifestyle you desire, but show you exactly HOW to claim it, step-by-step.
I come from a corporate background, had a few wishy-washy proposals under my belt, and had clients whom I landed here and there with no clear plan or strategy.
Carol teaches pipeline strategy and so much more in a very easy and simple way (I am dyslexic, so this is a big plus) and Carol supports you 100 percent to secure work continually via your pipeline.
Since taking her course, I've won 4+ contracts I'm also more confident in my proposal writing and know my worth.
Introducing…
The CORPORATE Method
With Carol Deveney and Lisa Johnson
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9-week course with live-taught modules including Q and As
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Private Facebook Group
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BONUSES worth more than £2,000
BUT before we dive into exactly what’s included, let’s explore how working with corporates could benefit you as a small business owner…
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Spend Less Time Selling:
Corporates plan and book projects well in advance, so you can build a long-term pipeline that cuts down the gaps between work and means less time spent in ‘sell’ mode and more time doing what you love.
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Increased Financial Security:
Whatever your services sell for, corporates will pay more! With deep pockets, big budgets and targets to spend more with small businesses, signing corporate clients can keep your bank balance healthy and your financial future safe.
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Reduced Stress:
It’s no secret that running a small business can involve a lot of hustle. Higher pay for fewer hours can ease the pressure on you as the business owner, and create more space, time and ease in your life, with more consistent income and less pressure to hunt down new clients.
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More Confidence:
Knowing that corporate clients want what you’re selling can be a great confidence boost, and open up a whole new world of options for your business, allowing you to be more intentional about where you spend your time, and more in control of which clients you say yes (and no!) to.
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Depersonalise Rejection:
This may not sound like a benefit, but it really is! As small business owners, we can often hinge our hopes on a single client saying yes, but through experiencing multiple corporate tender processes, you’ll learn to hedge your bets and stop taking the ‘no’ so personally.
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More Freedom:
Whatever freedom means to you, creating more time, and money will undoubtedly allow you to enjoy more of it. Whether that’s travel, time with the family or the chance to pursue hobbies and interests, a healthy pipeline of corporate revenue will open up more space to fill with what you love.
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Lifestyle Benefits:
They call it the jet-set lifestyle for a reason! Corporate work can come with many perks, including travel, networking, luxury and status. In no time, you’ll feel like a true CEO and become a small business owner who thinks BIG. Champagne in the business class lounge anyone?
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Build Your Legacy and Generational Wealth:
Working with corporate and government clients and doing a great job is a fantastic way to secure the future of your business and wealth. Once you’re in, you’re in, and the referrals, kudos and repeat customers will be sure to keep you in business!
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Develop Rewarding Collaborations and Partnerships:
Learn how to join forces with other small businesses to create a big impact, and build a network of trusted partners and collaborators you can call upon to increase your chances of winning life-changing projects and work you’re proud of.
So, if you’re a Small Business Owner ready to think BIG and enjoy the benefits of working with corporate and government clients, you need…
The CORPORATE Method
With Carol Deveney and Lisa Johnson
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9-week course with live-taught modules including Q and As
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Private Facebook Group
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BONUSES worth more than £2,000
WHAT WILL YOU LEARN?
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MODULE 1
Confirm Your Why
You’ll learn about the different types of corporate clients and identify the right ones for you.
Plus you’ll discover what motivates you to want to build this additional revenue stream in your business, so you can start to build a plan that will eventually form the pipeline for your business over the next three years. -
MODULE 2
Outline Your Vision
You’ll explore what you want the corporate side of your business to look like and how much time you’ll spend focusing on it.
You’ll also decide what percentage of the overall business it will make up, so you can build a clear strategic vision of how you want your life to look with the addition of a corporate income stream. -
MODULE 3
Research Your Ideal Clients & Industry
You’ll learn how to identify the clients who would buy your services, and how you can understand and align your offer with their objectives, bottom line and compliance requirements. This will help you decide what to offer and to whom, as well as rule out customers you don’t want to work with.
Plus you’ll learn how to identify the key decision-makers in a corporate organisation, so you can gather enough information to confidently make your approach. -
MODULE 4
Proposal Definition
You’ll learn the key components that make up a good corporate proposal as well as how to put it together, price it and present it to clients.
By the end of module 4, you’ll have created a personalised proposal template that you can tailor each time you work with a new organisation, save yourself lots of time, and give you the confidence to submit and present your offer to prospective corporate clients. -
MODULE 5
Overcome Your Doubts
You’ll become familiar with the top 10 fears that small businesses tend to have about working with corporate and government clients, and why they simply aren’t true.
Together, we’ll demolish these concerns, and help you get out of your own way, so you can confidently walk into any corporate environment, without letting your mindset sabotage your efforts! -
MODULE 6
Refine Your Strategy
Next, you’ll create a strategic overview of where you’ll be spending your time and money. It’s time to take the ideas you’ve got about working with corporates and decide how you’ll take action to implement them!
Together we’ll create a project plan outlining the resources required, what work you’ll be committing to, and anything you’ll need to outsource. You’ll have a clear three-year picture of your pipeline and walk away with a living document to evolve and update as you go.
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MODULE 7
Articulate Your Offer
Now that you’ve done your research and written your proposal, it’s time to figure out how you’re going to bring your offer to the market and what that looks like.
You’ll polish all the public-facing assets you need including your LinkedIn profile, website and written proposal, so you can bring everything together and get used to presenting your offer to a corporate audience. Plus, you’ll learn to talk articulately and confidently about your offer, including saying your pricing out loud!
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MODULE 8
Take It To Market
It’s time to confirm your next steps and plan to let the corporate market know your offer is ready, available, and how they can buy it, so you can finally put your hard work into action.
Plus, you’ll learn how to work through procurement lists, and evaluate the different options for bidding for work so you can start to build and maintain a pipeline of short, medium and long term clients.
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MODULE 9
Ethical Entertaining
You’ll learn the rules and etiquette when it comes to hospitality, so you understand exactly what gifts you can offer, how to manage events and what is and isn’t acceptable when it comes to entertaining clients.
You’ll know how to ethically entertain your new corporate clients, should the opportunity arise, without breaching anyone’s hospitality policies.
“The truth is, bidding for corporate work is a game. You just have to learn the rules, so you know how to play.”
- Carol Deveney
The CORPORATE Method
With Carol Deveney and Lisa Johnson
-
9-week course with live-taught modules including Q and As
-
Private Facebook Group
-
BONUSES worth more than £2,000
Plus, everyone who enrols will also get their hands on these incredible…
BONUSES:
Bonus #1
For Those Who Pay In Full
A ticket to The Corporate Method Conference
In this comprehensive conference, we’ll be going deeper into sales, marketing, networking and how to actually convert corporate clients once you’re in the room with them. It’s one thing to understand how to access corporates, but knowing how to build relationships and turn opportunities into actual work is what makes this sustainable.
There’s also something really powerful about being in a room with people who are doing the same thing as you. That kind of environment changes how you think, how you show up and what you believe is possible.
Bonus #2
For Everyone
A live masterclass with Carol and Lisa on how to take this internationally
Because once you understand how to work with corporates in one place, you’re not limited to that one market. There are opportunities globally, and we’ll show you how to start thinking about that in a practical way, not an overwhelming one.
Bonus #3
For Everyone
Directory of 100 companies - just added!
This directory are corporates that are actively looking to work with small businesses like yours. Not just the names, the exact details you need to register as a supplier, get onto their procurement radar, and start the process of working with them.
But that’s not all. Carol has also put together a full set of customisable contact emails, call openers, LinkedIn scripts, and introduction templates, all tried, tested, and used with her own clients. Because even when you know exactly what to say, staring at a blank page is its own kind of paralysis. These take that problem completely off the table.
Don't miss your chance to join…
The CORPORATE Method
With Carol Deveney and Lisa Johnson
-
9-week course with live-taught modules including Q and As
-
Private Facebook Group
-
BONUSES worth more than £2,000
"That’s an impressive and professional proposal. It’s perfect” - were the words of the manager after reading my proposal for a health program. It took only three minutes to read and approve the proposal. Thank you, Carol for condensing your entire professional knowledge into a highly effective proposal template. It’s an ultimate success, a must have!
- Zane Zalite, Wellbeing Practitioner
The CORPORATE Method is perfect for you if...
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1. You’re stuck in a feast and famine cycle.
You’re a small business owner whose business currently experiences significant peaks and troughs and you’re looking for more stability in your income.
This course will show you how to add a consistent and reliable revenue stream from corporate clients so you can break that cycle and never have to worry about where your next paycheque is coming from.
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2. You WANT to work with corporates but don’t know how to.
You’ve been feeling for a while that your product or service might be a good fit for corporate clients, as well as other small businesses, but you’ve got no idea where you’d even begin with selling to corporates.
This course will walk you through the exact steps entrepreneurs need to take to identify, approach and win dream corporate and government clients, so you can feel confident applying to work with any business that would benefit from what you do.
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3. You want a long-term pipeline of well-paid work.
You’re a successful entrepreneur, bringing in business and winning clients, but the gaps between projects are significant, meaning as soon as one deal is closed you have to immediately start prospecting for the next. You want to be able to fully commit your attention to each project whilst it’s live, with a strong future pipeline of work already secured.
This course will show you how to plan on a short, medium and long term basis, using a 3-year project plan so you can secure longer-term, higher-paying projects, rather than chasing quick wins and low hanging fruit to pay the bills.
If that sounds like you…
…you’re exactly who we created this course for!
We're ready to de-mystify the corporate world and help you add a valuable corporate revenue stream to YOUR small business.
Are you in?
Before I worked with Carol, I had no idea about most of it before and I’m now in talks with two organisations at the minute, NHS and the Chamber of Commerce, and have ongoing work with a university.
I’m also working with Carol now 1-1 for even better things!
If you think you can't work with corporates, Carol dispels that myth and you begin to believe what is possible.
What I loved about Carol is that our values align, she is conscious and considerate about everyone's learning styles, and neurodivergence and is calm, professional and generous with her time and knowledge. She is always happy to go the extra mile.
Here's a reminder of what's included in The CORPORATE Method
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Live Teaching. 9-week, live-taught course with opportunity to ask questions live.
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Community. Meet your fellow students and get questions answered in the private Facebook Group.
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Lifetime access. All modules and Q&As will be available to watch again in your members area.
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BONUS FOR EVERYONE - A masterclass with Carol and Lisa on how to take this internationally. Opportunities are everywhere!
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BONUS FOR EVERYONE - Directory of 100 companies that want to work with small businesses including a full set of tried and tested customisable contact emails, call openers, LinkedIn scripts, and introduction templates.
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PAY IN FULL BONUS - A ticket to The Corporate Method Conference. Nothing beats getting in the room with each other. We all elevate each other.
Pay in Full
£1,997
incl VAT
one off payment
(For non-UK businesses you will not pay VAT and the payment is £1664.17)
(Approx $2263.27)
Working with Carol has been transformative. Her expertise in navigating corporate spaces has been invaluable, leading to significant wins as I have entered the corporate world.
She's not only a joy to work with but is generous of spirit and heart-led. Her approach shines through as she generously shares her knowledge, breaking down complexities without gatekeeping.
With Carol's guidance, I've made impactful strides and look forward to further success in creating compassionate workplaces with what I have learned from Carol.
Frequently Asked Questions
Q: I’m a small business owner with no corporate experience. Where do I start?
A: The journey to building your corporate pipeline will be different for each small business owner, depending on your industry, the clients you’d like to work with, and your offer. Once I understand where you’re at now, I can help you tailor your plan of action to meet the goals you have for your business.
We cover everything about working with corporates in the course, from the early planning stages to execution, and having worked with many small business owners, I’ll be able to quickly assess the steps you need to take to enter the corporate market and help steer you in the right direction.
Q: How do I know how to price myself for corporates?
A: This is always one of the biggest concerns small business owners and entrepreneurs have: You don’t want to undercharge and leave money on the table, or go in too high and miss your opportunity. I completely understand, and that’s why we cover pricing in detail on the course.
We’ll not only cover how to price your products or services for your ideal corporate clients, but you’ll also learn how to communicate those prices without stumbling or nervousness, so you can hold your ground in even the toughest negotiations.
Q: I’m already so busy. What’s the time commitment?
A: You’ll need one hour each week to attend our live training and Q&A sessions, and you’ll need to commit a minimum of one or two additional hours a week to implement what you’ve learned.
Taking action is really important because the more time and effort you put in during the course, the quicker you’ll achieve your goal of winning corporate business, working fewer hours for a higher rate - and therefore the quicker you’ll unlock more time and the freedom you want in your business!
Q: I’m worried I don’t belong in the corporate world.
A: Contrary to what you might think, the people who work in corporate and government organisations weren’t born in suits; they’re normal people like you and me. This course aims to arm you with the tools, knowledge, and mindset you need to thrive in a corporate setting, but I also hope to shine a light on just how much corporates need your entrepreneurial flair.
The unique strengths and skills that make you a fantastic small business owner are exactly what corporate and government clients want to outsource and bring into their organisations to shake things up and add some creativity into the mix.
Q: What if I'm based outside of the UK?
A: This has worked for clients based in USA, Canada, Australia, New Zealand and Dubai.
Q: When does the course start and finish?
A: The first module is on Tuesday 26th May at 7pm BST, then same time every Monday, finishing 20th July.
Q: What if I can't make the dates?
A: Attendance is encouraged as questions can then be answered straight away but if there are sessions you can’t make then don’t worry. All modules are recorded and put into your membership area for you to watch when you can. Questions will then be answered in the Facebook group.
Q: How long do I have access for?
A: You have access to the course for life. The Facebook group will be archived after the course ends but you will still be able to search the posts/comments if you need to.
Q: Will there be recordings?
A: All sessions are recorded, captioned and placed in your secure members area within 24 hours of the session.
Q: I have a question that isn't answered above
A: You can ask on the online chat on this page or email support@lisajohnson.com and we'll be able to help you.
So, what are you waiting for?!
Don't miss your chance to join…
The CORPORATE Method
With Carol Deveney and Lisa Johnson
-
9-week course with live-taught modules including Q and As
-
Private Facebook Group
-
BONUSES worth more than £2,000
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